So again we have a keyword in question and in this topic we are going to talk about the Keyword in title tag but you may ask that we have already discussed. My reply is yes we are going to talk about the keyword in title tag but in the last post we talked about importance of keyword in title tag whereas in this post we are going to see how and where to place the keywords in the title tag. So here we go you wrote a particular article as per your niche and with the right keyword density and of course after reading my previous post. But still you are missing page rankings due to a small glitch, i.e. placement of keyword in Title tag.
As per Google if you are having the keyword placed at the start of the title tag it has a better probability to be listed at the top of the search results. For Example if someone is talking about the latest happenings in SEO Techniques should have title tag as http://www.abcd.com/seo–techniques.html in place of http://www.abcd.com/the-latest-seo–techniques.html. Also if you are using latest or word 2013 is indexed higher in the page rankings. But many a times out of ignorance this factor is ignored but one twist is there which also should be looked at when you are building Title tag.
Google on one hand appreciates your keywords in title tag and more on the start of the tag but on the other hand it wants the title to be so clear that the reader is able to connect. In the below video even Matt clarifies that the placing of keyword is unimportant but want to specify that to keep the URL clutter free as the 10-15 words url seams like spammy link.
And people ignore such pages, but I personally feel and as per my experience with search engine if you have the keyword in the initial part of the title tag you get a fairer chance to be on the top of Page ranking. The key to title tag is to keep it short and crisp but should be able to communicate the message and should have the keyword. Placement is not important if you have short title tags and really matters is you have a better display of keywords and meaningful insight on your page. To conclude this topic If you have a long title and title tag it is better to keep your target keyword in the intital of it. Whereas if you have a short title and title tag it is better to keep the keyword and placement becomes really immaterial because if you are able to communicate with the user the content with title tag. Search Engine will surely index your page on a higher ranking, another tip I want to share about long URL and title tag gets lower ranking as they make search engine and people think of stuffing your keywords on these places. Now lets move to the next topic that we will talk about, it will be Keywords again but now we have moved to the page so it will be related to description tag. Let us know the tips how you place keyword in start of title tag, Share your views in the comment box below.
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