Now you build the internal links pointing to your page but the biggest question still exists is the way you should maintain the quality. Whenever you are making the choice in between inpage links and outbound links to other websites it becomes important and is very essential to keep track of what you are sharing with your readers. When you are doing internal linking the density should be equal for all the pages and some pages may be more linked as the popularity and the number of articles on the subject is more. So ways to make more internal links best in quality will be discussed in this article.
Connection with the Article
If the link which is referenced is connected to the Music and movie review where as the the article is about Financial reforms this linking wont help your article and can even hurt your SEO score.
Relevancy of the anchor text with the link
This is quiet important when your anchor text is relevant to the link which is talking about, if the highlighted anchor text is not much searched even your quality article is not going to rank much in the search engine ranking.
Link is not the substitution of the article
You are providing link to the reader so they can refer them for more information on the subject or more insight on the topic of discussion which you have already done in detail previously.
Link should open in new page
Link should not kill your article readership it is just to increase the pages which people are reading on your website. This reduces the exit pages and also increases time on website. If it open in the same page the readers will start reading that article in place of this new article. This is loss of readership of your new article and it is no good for the long term relationship between your websites and readers.
Click here and Read more should not be used as the anchor text of a article
I learnt that Click Here and Read more should never be used as anchor text for the link of an article as it is not going to help the ranking of that page. You should always use a text which is consistent and is always used across your articles this helps your that article as well as the new article in which it is mentioned.
Placement of Links
Placement of links should be such that people don’t loose interest in the article they are reading, in this the best way is to try it yourself as the self learning will help your understanding in which place the readers have higher tendency to click the article. For the link analysis and click stream you can use Google analytics and WordPress analytics. As it helps you know whether the article has pages which is clicked by readers.
Here are the ways through which you can improve the value addition which these links can do to the articles. This will not only help you to make readers engage more with your content as well as you have the opportunity to make people read more on your website.
Now I want to know what are your top tips to increase engagement with your readers?
How you improve your quality of Internal links?
Have you tried any of the ways which improved internal link quality, also reader engagement.
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