10 Underrated SEO Tools You Haven't Tried Yet

In the ever-evolving world of digital marketing, Search Engine Optimization (SEO) remains a cornerstone for driving organic traffic to websites. While many professionals are familiar with popular SEO tools like Google Analytics, Ahrefs, and SEMrush, there are numerous lesser-known but highly effective tools that can provide unique insights and advantages. In this comprehensive guide, we will delve into 10 underrated SEO tools that you might not have tried yet but are worth incorporating into your SEO strategy.

1. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop program that crawls websites’ links, images, CSS, script, and apps from an SEO perspective. It’s especially useful for performing detailed site audits.

Key Features: Broken link analysis, audit redirects, analyze page titles and metadata, find duplicate content, review robots.txt and directives, and generate XML sitemaps.
Why It’s Underrated: Despite its robust capabilities, many overlook it due to its desktop-based nature, but it provides a depth of insight often unmatched by web-based tools.

2. Answer The Public

Answer The Public is a visual keyword research tool that listens to autocomplete data from search engines and provides useful phrases and questions people are asking around your keywords.

Key Features: Visual keyword research, question-based keyword suggestions, data visualization, and export functionality.
Why It’s Underrated: It’s often underutilized due to its unconventional presentation format, but it’s a goldmine for content ideas and understanding user intent.

3. Ubersuggest

Ubersuggest, created by Neil Patel, offers a suite of SEO tools that help you gain insights into your competitors and identify opportunities to improve your own SEO performance.

Key Features: Keyword suggestions, competitive analysis, backlink data, content ideas, and SEO audit.
Why It’s Underrated: Its simplicity and user-friendly interface often lead professionals to underestimate its powerful analytics capabilities.

4. Serpstat

Serpstat is an all-in-one SEO platform that provides keyword research, backlink analysis, site audit, and rank tracking.

Key Features: Keyword research, site audit, backlink analysis, rank tracker, and on-page SEO checker.
Why It’s Underrated: Often overshadowed by larger tools like Ahrefs, Serpstat offers comprehensive functionality at a more affordable price point.

5. SEObility

SEObility is an SEO software that helps monitor your website, improve your website’s optimization, and improve your ranking on search engines.

Key Features: Site auditing, keyword monitoring, backlink analysis, and on-page SEO checker.
Why It’s Underrated: Its extensive feature set and user-friendly dashboard are often overlooked due to lesser brand recognition compared to industry giants.

6. Lipperhey

Lipperhey offers a range of SEO tools that help you analyze your website, improve its ranking, and optimize your online marketing strategy.

Key Features: Website analysis, SEO checker, keyword analysis, and page speed optimization.
Why It’s Underrated: Despite its comprehensive analysis capabilities, it’s often overlooked in favor of more established tools.

7. SEO PowerSuite

SEO PowerSuite includes four powerful tools: Rank Tracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant, which cover all aspects of SEO.

Key Features: Rank tracking, site auditing, backlink research, link management, and SEO reporting.
Why It’s Underrated: Its desktop-based nature makes it less appealing to users accustomed to cloud-based tools, but its depth and breadth of features make it highly effective.

8. Nightwatch

Nightwatch is a rank tracking tool designed for SEOs and marketers who require accurate ranking data, visualizations, and in-depth SEO insights.

Key Features: Rank tracking, site audit, backlink monitoring, and report generation.
Why It’s Underrated: Its focus on visual data representation and integration with Google Analytics and Search Console makes it a powerful but often overlooked tool.

9. SEO Minion

SEO Minion is a browser extension that provides a set of SEO tools for on-page SEO analysis, link checking, SERP preview, and more.

Key Features: On-page SEO analysis, link checker, SERP preview, broken link checker, and hreflang checker.
Why It’s Underrated: As a browser extension, it’s often underestimated despite its utility for quick and effective SEO analysis.

10. AccuRanker

AccuRanker is a fast and accurate rank tracking tool that provides daily updates on your keyword rankings.

Key Features: Keyword rank tracking, competitor analysis, SERP history, and data integrations.
Why It’s Underrated: It’s highly specialized for rank tracking, which can make it less appealing to those seeking all-in-one solutions, but its precision and speed are unmatched.

Conclusion

Exploring these underrated SEO tools can significantly enhance your SEO strategy by providing unique insights and capabilities that more commonly used tools might miss. Each of these tools offers distinct features that cater to different aspects of SEO, from keyword research and site audits to rank tracking and backlink analysis. By incorporating these tools into your workflow, you can gain a competitive edge and drive more organic traffic to your website.

References

By leveraging these tools, SEO professionals can uncover new opportunities, streamline their workflows, and achieve better search engine rankings.

10 Underrated SEO Tools You Haven’t Tried Yet