When you are aware of your readers the next step in your to do list to know what they want to search in Google. When you are aware of the search keywords they are typing in you are probably aware of the content and the title of the article. Because it is a known fact that when you are putting in the keyword as title of your article your article will have higher probability of being at the top of search result. Now if we go back to the previous article and its take aways. We concluded these as the keyfactors to rank best at the search result:-
1. Fantastic Content
2. Awesome Presentation
3. Unique Research
4. Marketing the Article
5. Relevancy Indicator
Now in the 5th Point there is one more thing which needs to be looked at that is Keyword word order and it has become important as people have the habit of typing in a particular format. And if you are able to hunt the particular format of keyword that is the order of words in which your potential keyword is typed in. For instance if we Google search for “Best Pets Shops” the search results are different whereas if you type in Google Search bar “Best Shops for Pets” has a altogether different search results. So it is the intelligence of the webmaster how he plan the keywords which are high in search but lesser in competition. Which means that you have to make use of Google Adwords and now Google Adwords has a new tool Keyword planner which keeps properties of both Google Adwords Traffic Planner as well as Adwords Keyword Ideas. So now with this tool you have a clear cut idea of how a particular keyword is doing and what is the alternate keyword order which can perform best in search result. Now you have the 5th option has a twist and this twist must be utilized at its best. Now we have the clear cut idea of the keyword order and the whole of the setup is dependent on the intelligence of Webmaster so he has in hand both the estimation of the traffic as well as alternate keyword orders which can serve the purpose. Now lets see the next article which we are going to talk about is the Outbound links but has a difference associated with it and the difference is quality. Inbound links has no control but the outbound must be taken very seriously and they actually decides the niche and the webmasters expertise as well as depth of research. Also the outbound links establish that Google never mind if you are indicating the place from where you have researched your subject from. Whereas the poor outbound link management keeps Google and other search engine realize the imperfect research of the subject and sometimes outbound links are spammy it may ban you from search results as well. If you have inbound links as spammy links it doesnot impacts much but if you have outbound links as spammy it questions the authenticity of the content as well as the Websites own quality. More on this subject in the next article, meanwhile if you loved the overall sphere of this post share it with others and also if you have more ideas share it me.
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